Almost 90% of US teenagers select iPhone: Will Galaxy S22 change something?

Nearly 90% of US teens choose iPhone: Will Galaxy S22 change anything?

Apple continues to be the smartphone model US teenagers select, nicely over another. A latest survey that included 10,000 of them concluded that 87% are utilizing an iPhone.

We must always ask ourselves why precisely, and if there’s one thing Samsung can do, so as to make its flagships equally fascinating to the youthful demographic. May Samsung be lacking a chance?

The Samsung Galaxy S22 collection is simply across the nook, prone to be launched subsequent month. Will it’s engaging sufficient for the youthful crowd?

From a advertising and marketing perspective, we all know Samsung will go above and past to advertise the S22 on banners and in adverts throughout the globe. And from a design perspective, we will not argue that the S22 goes to be a phenomenal cellphone, supposedly to come back in loads of enjoyable colours too, however is it as lovely and as stylish because the iPhone 13?

Tech and cellphone fanatics usually love Samsung’s flagships, however I’ve by no means seen a younger grownup or a teen proudly showcase theirs. What’s up with that? Effectively…

It is primary human psychology

Apple has managed to place itself as a standing image firm, that means flaunting an iPhone is seen by many, particularly impressionable youngsters, as an indication of wealth, and belonging to a sure class of “stylish” individuals.

Samsung has tried to launch flashy telephones with options like color-changing backs and curved shows, however because it stands I consider the Korean firm’s solely telephones that may qualify as “standing symbols” are the foldable Galaxy Z Fold 3 and much more so – the Galaxy Z Flip 3.

The latter seemingly has the whole lot going for it – a novel, interesting and classy design, a superb little bit of influencer promoting behind it, and final however positively not least – an costly price ticket – so proudly owning it not solely makes you stylish, however one among an unique few who can really afford (or are prepared to pay) $1000 for a cellphone that is not an iPhone.

Why is it okay to pay lots for an iPhone? Effectively, whether or not it really is or not is as much as every particular person purchaser, however many individuals appear to just accept its costs, as Apple is a big American firm, well-known as “the costly one”, even when that is not likely the case anymore. And in reality, we might argue that Samsung is the dearer model now.

And the upcoming Galaxy S22 collection proves it too. The Galaxy S22+ is purported to value over $1000, and the S22 Extremely – nicely inside $1,200-$1,400. So we will a minimum of examine the “unique” field on Samsung’s flagships, for higher or worse. However is that every one it takes to make a cellphone brag-worthy, a excessive price ticket? In fact not.

Samsung might use a cooler brand, ought to begin giving out stickers too

Hear me out. Apple giving out stickers of its brand with each product is definitely a genius transfer.However first, the Apple brand itself is extremely timeless, minimalist and recognizable; the kind of brand each firm aspires to have these days.

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Why is it necessary for a brand to be minimalist? As a result of the easier a brand is, the simpler it’s to print, and the clearler it can look in any dimension, from close to and afar, whether or not slapped on the again of a giant laptop computer or on a tiny iPhone 13 mini.

Apple giving out stickers of its already iconic, extremely recognizable brand moreover triggers a way of belonging within the consumer, an added sense of satisfaction that they personal one thing with an Apple brand.

Sticking that brand on something in your house ensures that you just will not be forgetting about Apple anytime quickly both, for so long as that object is in your home, even after the Apple product that the sticker got here with is lengthy gone. The extra Apple can maintain its brand in individuals’s properties and minds – the higher for the corporate.

Now, Samsung has a superb brand for fridges and what not, however to placed on telephones – we might use one thing aside from the literal phrase “Samsung”. Final yr my colleague Martin made the purpose that Samsung’s brand could also be much less magnetic than Apple’s and will use a refresher, and certainly – I agree. Test that article to study extra in regards to the fascinating historical past of the Samsung brand, if .

However the truth is, on this previous decade many main firms have up to date and simplified their logos, and for good purpose. In fact, Apple did not must, because it was already completely easy and minimalist.

Simplicity is engaging and interesting. The place a primary brand that is basically typography, with one letter simply barely modified, be it the “A” in “Samsung” or the “E” in “Dell”… Effectively, that appears a bit too corporative, not precisely pleasant, cool, and up with the instances. Dell sells work laptops, so it is wonderful there, but when Samsung desires to promote stylish telephones to the younger era…

“Samsung” means “three stars” in Korean, in order an fanatic graphic designer I can already consider a number of enjoyable logos the corporate might trend out of that idea.

Teenagers need what their pals have, and what they see in motion pictures

Apple has managed to create a loyal fanbase not simply because it is providing nice merchandise that “simply work” and are straightforward to make use of. Not simply due to genius advertising and marketing that arguably convincingly overhypes the smallest of options. Not simply because it has been giving out stickers to its clients to stay all over the place and unknowingly promote the corporate without cost… However as a result of Apple has loved prevalence in American media for a lot of many years.

For instance, even way back to the late 90s and early 2000s the colourful Apple iMac G3 was touchdown on many massive film units, because the cool and colourful laptop of each teen and grownup characters alike.

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Godzilla 2000, Imply Ladies, Males in Black 2, Scream 3, What Ladies Need – these are just some main movies among the many many who featured simply this one Apple system. And what in regards to the numerous motion pictures the place somebody whips out a laptop computer with a glowing Apple brand? This has a huge effect on the kids watching, even when they do not notice it.

And naturally, let’s not underestimate Apple’s potential to create hype by itself. I nonetheless bear in mind the iPad’s iconic introduction by Steve Jobs, however even lately we all know what a splash the AirPods and Apple Watch made. Nice promoting, plus kickstarting a brand new development, that includes a tool with a universally interesting design, that brings worth to the individuals it is meant for… It is a win.

Everybody desires that cool factor that everybody desires. And sure, once more – a easy design that has common enchantment helps promote merchandise a fantastic deal. Is the Galaxy S22 like that?

So we have established that, sadly, youngsters are very impressionable, and need to belong. They do not need to be the one who’s out of the loop. If their “cool” pals and the net influencers they appear as much as are packing iPhones and consistently taking Instagram selfies the place the Apple brand is much more prevalent than their very own face, what child will ask for a Galaxy S22? Positive, some teenagers are distinctive spirits, however Samsung wants to draw the bulk. To make them flip their heads from the iPhone.

I am a 90s child. I noticed an underdog, SEGA, come out of nowhere and crush an unstoppable pressure, Nintendo, on the house console market. It did not final lengthy, however it was nonetheless a feat many thought-about nearly not possible.

However something is feasible – it simply takes one cutting-edge and perfectly-marketed product for Samsung to journey Apple over whereas it is dancing alone on the “stylish teen” scene.

We might argue once more that the Samsung Galaxy Z Flip 3 is that product, or maybe a future iteration of it may very well be. However the Galaxy S22 – most probably will not be. Which is a disgrace, as a result of…

The Galaxy S22 Extremely’s design is arguably a superb step in direction of common enchantment

That entire brand and sticker level was only one instance of many, as to what Samsung can study from Apple with regards to advertising and marketing merchandise to US teenagers particularly.

Product design and advertising and marketing apart, with regards to options, I contemplate Samsung to be the king. Its flagship telephones, together with the upcoming Galaxy S22 collection, supply extra options than any iPhone, like Samsung DeX for instance – it prompts if you plug your cellphone into an exterior show – providing you with an interface nearer to Home windows 11 than Android. So for the proper of particular person, their cellphone could be their “PC”.

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Granted, that is precisely the form of characteristic most teenagers are probably to not care about, as an alternative tech fanatics like me would, so let’s check out some “mainstream-friendly” options we count on for the Galaxy S22.

The digicam – it has been each fashionable cellphone’s biggest characteristic, particularly since all of us began residing a second, digital life on the web. The place taking photos, movies and selfies is on the core of taking part in each stylish social media app, and everyone seems to be doing it.

So the digicam is what most phone-makers, Samsung included, are strongly targeted on enhancing annually, making it as fascinating and marketable as attainable, with massive megapixel numbers and massive options.

Each Apple and Samsung ship an excessive amount of digicam options, though teenagers arguably solely want the fundamentals – a digicam that takes nice movies and pictures for social media with minimal effort, ideally no modifying in any respect. And once more, Samsung provides that, and can supply it on the S22.

However what I am extra involved with now’s the precise design of the Samsung Galaxy S22 digicam module. And excitingly, a minimum of the S22 Extremely has been rumored to characteristic a much less intrusive digicam module, or none in any respect, with minimal digicam sensor bumps, as proven within the idea under.

As well as, by many accounts the Galaxy S22, S22+ and Extremely colours can even be fairly thrilling and engaging. These would come with each the compulsory (and most common) black and white, but in addition gold, purple, beige, purple, bronze, and extra.

And fortunately, the telephones’ backs are all anticipated to be made out of glass, not plastic (“glasstic”) like we noticed on final yr’s Galaxy S21.

Premium supplies and premium seems are important, in any case, particularly when a cellphone has a premium asking value.

In conclusion, the Korean firm has some daring adjustments to contemplate.

Maybe a rebrand, as its title is commonly related to kitchen home equipment, plus it will be a superb alternative for a brand new brand. Maybe Galaxy S-series with even easier and sleeker designs. Samsung’s completed lots when it comes to software program and options already, so a stronger give attention to enhancing its merchandise’ design enchantment and its model picture typically is perhaps so as.

However, what do you suppose Samsung can do so as to flip youngsters’ heads away from their iPhones? Bear in mind – nothing is not possible – and with the Galaxy Z and S-series evolving annually, so can their common enchantment. Samsung can grow to be the “stylish” model to beat.

Just like the Joker as soon as stated, “all it takes is just a little push”. Effectively, “just a little push” in the appropriate course.


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